REEL Insights helps qualitative researchers turn hours of video and transcripts into evidence‑rich insights, using Collaborative AI that works with you like a colleague who never forgets a word.
Let’s be clear about something — we believe that qualitative research needs qualitative researchers.
AI can work fast — but it cannot listen, interpret or judge. REEL Insights is built on the belief that the craft of the qualitative researcher remains essential. The platform utilises AI speed to transcribe, translate and analyse without sacrificing human understanding.
Researchers bring judgement, creativity and context. A good moderator reads the room, hears what is not being said and chooses the next question with care. REEL Insights is designed to utilise those interrogative skills, making qualitative analysis quicker, easier and more efficient — with transparency and traceability.
A new approach to qualitative analysis that treats AI not as an answer‑machine, but as a thinking partner — working with the researcher rather than attempting to replace them.
Collaborative AI is an analytical framework and workflow design for qualitative research in which large language models serve as structured, traceable, researcher‑directed analytical partners. It is not a single tool; it is a methodology based on defined operating principles, specific system behaviours, and a deliberate rejection of “black box” AI.
Where most AI tools summarise, generalise or “hallucinate”, Collaborative AI is built on three principles:
The AI does not invent insights. It interrogates transcripts, videos and conversations and produces outputs that map directly back to real evidence. Every theme is traceable and every insight is anchored — reducing the most common risks of generative AI in qualitative work.
Instead of a single, frozen interpretation, you can probe, challenge, refine and re‑shape the analysis. Ask follow‑ups, explore contradictions, test hypotheses, and zoom in on emerging themes — fast, precise and always grounded in the data.
Start with a standardised analytical map (summaries, themes, quote banks), then build beyond it. Foundational tasks accelerate, freeing humans for sense‑making, pattern detection, storytelling and interpretation.
From raw recordings to evidence‑rich insights and a story you can share.
Bring in video, audio or existing transcripts. REEL Insights transcribes, translates and separates speakers, with session tagging by segment, market or brand. AI editing supports speedy transcript checking.
Tell the platform about your project: the business context, research objectives, topic guide and your analysis requirements.
Use Collaborative AI to explore themes, differences, tensions and journeys. Identify quotations and video clips, and create showreels to evidence your findings. Use templates and custom prompts, plus interactive chat for real‑time exploration.
Pull insights and supporting evidence into a complete report using your preferred method, then export to PowerPoint, Word or your own templates and add recommendations.
REEL Insights is not a generic text summariser. It is a qualitative analysis platform built around how qualitative practitioners actually work.
Work with AI as you would with a colleague: ask, probe, refine and challenge until the analysis feels right.
Analyse tens or hundreds of sessions as one dataset, with filters for segment, market, brand or behaviour.
Back every finding with verbatim quotes and time‑stamped references, ready for debriefs and showreels.
Shape outputs to your preferred tone, structure and level of interpretation so the work still feels like your work.
Keep sessions, notes, tags, AI conversations and exports together in one secure project space.
Generate structured summaries and insight building blocks you can drop straight into slides and client reports.
If you would rather not upload your client’s data to a public chatbot, you are right to be cautious. REEL Insights is built to support professional, confidential research.
Whether you are independent, agency‑side or client‑side, REEL Insights is designed to extend the work you already do — not replace it.
Deliver large (“big agency”) qualitative projects without big‑agency overheads. Spend less time wrestling with transcripts and more time thinking.
Standardise qualitative analysis across teams, win pitches with modern AI‑enhanced workflows, and free senior people to focus on implications.
Get more value from customer interviews, UX sessions and ongoing programmes. Bring qualitative work closer to decision‑makers with Collaborative AI.
REEL Insights works across all standard languages — and we also support solutions for non‑standard languages.
The user interface can be set to your preferred language, making collaboration easy across international teams. If you would like your project analysed in its original language, that is absolutely fine — REEL Insights is built to respect linguistic nuance rather than forcing translation at the wrong stage.
Whether you are running multi‑market studies or deep local explorations, the platform is designed to adapt to your linguistic needs.
Pricing is straightforward. You pay per video minute — and that’s it.
If you have 4 × 90‑minute groups, you pay for 360 minutes. If you have 30 × 1‑hour IDIs, you pay for 1,800 minutes.
You only pay once. Everything is included — transcription, translation, editing, clipping and analysis. You can take as long as you like to analyse your project; the price remains the same.
The more minutes you purchase, the lower the per‑minute cost becomes.
Prices start from as little as £0.40 / $0.40 / €0.40 per minute.
Send us a couple of recordings and your objectives. We’ll show you REEL Insights in action — themes, evidence, and a first cut of a story you can share.